Smoothie Rebrand — Pitahpat

Smoothie Rebrand & Packaging

As a Junior Creative at STM Agency, I worked on a mock brief to reimagine the look and feel of a smoothie range. The existing brand is about being fun-loving, health-conscious, and refreshing while seamlessly fitting into everyday life. The rebrand highlights the smoothies as a source of good vibes, positive energy, and delicious, feel-good flavors—turning every sip into a burst of happiness. This mock brief allowed me to refine my skills in illustration, graphic design, packaging, and brand development.

Fruity Friends - Character Illustrations

“Fruity Friends” - illustrations of showcasing characters inspired by the brand’s flavourful options—strawberry, banana, mango, and passionfruit. The name and illustration style exude fun, playfulness, and approachability, infusing the smoothie brand with fresh, vibrant energy.

Packaging

Packaging design is character-focused, utilising block colours and a bold typeface. The design is simple yet playful and trendy, which appeals to young adults.

How it all comes together

Social media assets and ads will incorporate dynamic character elements to bring visuals to life, creating an engaging and immersive experience. Animation is utilised to further emphasise the playful vibe while also engaging the audience in online and physical spaces.

Interactive Quiz

The smoothie packaging will feature a QR code that links to a “Which fruity friend are you?” quiz. This experience strengthens the connection with customers and encourages them to share on social media, helping to expand the brand’s reach and highlight its fun identity.

Merchandise

Merchandise can be a way to increase brand loyalty and strengthen customer connection with the brand in tangible ways. These can be sold in an online shop, but also offered as bundle deals like “Buy 5 smoothies, get a free tote bag”.